An essential step in building your small business is defining the roles and responsibilities of each person within the company. Just as you carefully built a strong foundation with your business and marketing plans, business structure, and ; you must also decide what role others play.
As the owner, you may believe you can do every job. In the beginning this may be true. But as your company grows it becomes difficult to manage each role well. At that time, the growing pains of the company demand you add more players to the team. Meeting customer expectations, managing the business functions, development and product; each requires time and precision one person may not be able to give.
How To Define Roles And Responsibilities
The size and type of company will decide the roles. An online shop may only need you in the beginning. Later you may need help with bookkeeping, shipping, or marketing.
A retail store will need more staff such as sales people, managers, bookkeepers, advertising and marketing, and social media.
- Define role responsibilities thoughtfully.
- Consider necessary tasks.
- State responsibilities clearly.
- Balance workloads and duties.
- Give feedback.
- Training, training, training.
- Evaluate and adjust.
In the beginning, start with the basics.
CEO / President – This is you. You make all the important decisions about the company.
Product Development / Production – Again, this is most likely you. For instance, if you are making t-shirts to sell at outdoor markets, you will create the designs and make the t-shirts.
Production Assistant – As the company grows you may need help with the design development and t-shirt production.
Marketing, Advertising, & Social Media – In the beginning this is again, you. If you get overwhelmed, hire someone to help you manage one or all of these areas.
Bookkeeping – This is an essential part of any business. Take time to find a reliable and honest individual to help with the financial management.
As the owner you have the flexibility to redefine and create roles as the need arises. Some organizations blend jobs, divide, or share positions. If something doesn’t work, change it. If something works fabulously, recreate it in another area of the company. Stay flexible and creative as your company grows.