Video Style – Try These
In the earlier post, 9 Ingenious Tips to Use for Small Business Video, I shared how and why to create a video for business. Now, let’s talk about video style and type. Social media offers great opportunities to share a variety of video types with clients, potential clients, and employees. Consider your goal and budget before selecting a style. Here are a few with examples.
How To Videos
Also called Buyer’s Guide Video. Give customers and clients a quick how-to video to optimize your product. A how-to video gives your current and potential customers the information they need to make the most of their purchase.
Educate your Audience
Give your customers more information and tips; help solve their problems. This is great video style for educating customers and introducing potential clients to your knowledge. How to unclog a drain, plan a baby shower, build a fire, BBQ hacks… whatever you want to share with your clients. An educational video is the perfect platform to keep your customers engaged and interested.
Don’t forget your call to action! Martha Stewart does a great job featuring crafters and ideas that interest a wide audience.
Pull Back The Curtain
Create a short video about how your product is made, distributed, the creative process or how a service is performed. Give you clients a peek into the workings of your company.
Camera Shy – Whiteboard
A terrific video option is creating a whiteboard version. During the editing, experiment with the speed of the video for interest. Don’t forget to give it audio with helpful tips and information.
Try Videoscribe (I haven’t used this but appears to get good reviews and plenty of tutorial videos available).
This is a short video intended to introduce a potential client to your business. It’s typically about 2-3 minutes long and answers the basic who, what, where, how, and why questions.
With a narrative in the background, experiment with:
- shots of the business / office
- or owner / president / CEO talking about the company
Similar to the whiteboard, a slideshow can effectively share product and service information with your clients. Sharing with customers while remaining visually engaging.
Create a video featuring your customers and team members. Interview, capture using your product, tell their story, share why they are important to you and the company.
Use video to educate employees. This video is a satire on customer service no-nos.
Give Facebook Live video a try. Easy, quick, and fun. A great way to feature your business on the go and develop an authentic relationship with your customers.